Why Should You Choose Video?

Professional videography saves and protects life’s most precious and beautiful moments–as they actually happened. And what is more important to hold precious than the sights and sounds from the most important day of your life–your wedding day! Because the event goes by so quickly, capturing all of the activities, your ceremony and reception, on video will mean your wedding will be preserved for you and your family now, and most importantly…for all the generations ahead.    

How important is a professionally-produced wedding video? Suppose a friend told you they had in one hand a book of professional photos of the day your grandparents were married, and in their other hand a professionally-produced video of that same day, in full color, with stereo sound, but that you could only choose one to view and keep as a family heirloom. Which would you choose? Today, thanks to new developments in digital technology and the advanced skills of professional videographers, your choices in professional wedding videography are unlimited!

Only video (and now DVD & Blue Ray) will allow everyone to relive your wedding day as it actually happened‹to see you walk down the aisle, to hear your voices as you exchange vows and rings, to hear and see the toasts, the music, your first dance at the reception…and the chance to preserve the complete story of your wedding. This wasn’t possible in the past.

Even today, you have only one chance to be sure your wedding day is professionally captured….just one chance to be sure all of the emotions, the love and laughter are preserved for you to share again and again.

Videography For Your Business

From direct mail to Employee of the Month programs, most business owners are constantly looking for new ways to help their business grow. With the rising popularity of video marketing and video Web sites such as YouTube, creating a video for your business can be an effective way to promote your services as well as strengthen your business team. Whether you are a restaurant owner hoping to provide your employees with more detailed training, or you own a fitness center and want to include virtual tours on your Web site, a professional video can be a valuable tool for your business. Below, learn more about different types of videos that can help you reach your business goals.

Training Videos:
Employee training videos can help strengthen your services by ensuring that your employees understand the proper ways to get the job done safely and efficiently. A training video can include step-by-step instructions that show employees exactly how to use a certain machine, for example, and can also provide a brief overview of the company’s culture, values and beliefs. Employees can gain a better understanding of how your business works, what is expected from them, and how to best represent the company.

Educational Videos:
In addition to educating your staff, videos also allow you to provide your customers with information regarding your services and company. For instance, if you are a dentist who specializes in laser dentistry, an informative video can help your patients learn more about the benefits of laser dentistry, how different procedures work for various conditions, and if certain treatments are right for them. Educational videos can also demonstrate how your product works and provide a short history of your business and how the company started out. By educating your customers, you can establish your company as an authority in your industry.

Web Videos:
A great way to share your educational and promotional videos is to post them on your Web site. As the Internet becomes an increasingly useful way for people to find new services and products, Web videos add an extra layer of information and marketing material that can help you attract new customers.

The Consult Before The Shoot

Sometimes people wonder why we want to spend so much time in consultation before the big day.  It’s very simple really.  The first step we take with a new client is to make ample time available to get to know them.  The initial conference is a bit like going on a semi blind date.  Our clients are somewhat familiar with our work when they call us, but it all comes down to chemistry and trust.  You become very close to clients during the project – you’d better make sure you can work with each other.  Second, clients can make their individual project go more smoothly by being Decisive, Realistic and Focused. Each project and client offer their own challenges and opportunities.  It’s our job as our client’s videographers to act as an interpreter or guide, taking our client’s needs, desires and dreams about the project and turning them into reality.